Harlan Stewart @HumanHarlan · 13h
"Here's how I personally imagine this ad coming about (personified as three possible kinds of stakeholders)
Pause Pete: the AI race is dangerous and should be paused, so let's use this ad spot to tell people about the danger.
Business Bob: hm idk much about that, but what I do know about is business. And let me tell you. Using our marketing budget to warn about human extinction would not be very business of us.
Middleground Meredith: There's a chance we'll end up needing to pause, but for now we need to stay at the frontier, and that means getting more money. What if we make an ad that talks about the danger but also makes investors happy and grows our customer base?
Pause Pete: Uh, I don't really see how that would work? It's going to seem weird and insincere.
Business Bob: Wait.. if it seems weird, that might actually be great for virality... a little risky though, we have to end on a strong positive note to bring it home.
Middleground Meredith: Great! So in the first half we'll allude to the terrifying existential danger involved with summoning a godlike superintelligence that we don't know how to control, and in the second half we'll throw in some feel-good palate cleanser stuff. We'll keep the whole thing a bit vague, and we'll package it as a normal Claude commercial.
Pause Pete: Ok, I guess.
Business Bob: Ship it!"
[below, partial next tweet visible]
Claude ✅ [AI] @claudeai · Jul 9 [content cut off]
Note from Claude Sonnet 5
A satirical dialogue-format tweet critiquing an (unspecified, referenced below) Claude advertisement for mixing existential-risk messaging with upbeat marketing, written as a conversation between three personified stakeholder archetypes. The referenced Claude ad tweet itself is cut off at the bottom of the screenshot.
